Political contexts of the "soft power", cultural and educational diplomacy of the european countries through channels of local-global interactions
Research Article
How to Cite
Chumakov V.A. Political contexts of the "soft power", cultural and educational diplomacy of the european countries through channels of local-global interactions. Science. Culture. Society. 2021. Vol. 27. No. 4. P. 17-29. DOI: https://doi.org/10.19181/nko.2021.27.4.2 (in Russ.).
Abstract
The use of "soft power" as the set of extensive organizational and project tools by the conventional bodies of the European Union and leading European countries (Great Britain, Germany, France, Spain) for informal promotion of their national interests and common European values in third countries, including Russia, is being examined. Existence of the EU as itself in the comprehensive configuration and with the current ideological principles serves not so much as an example and a role model but as an object of aspiration of both the political elites of non-EU countries and their ordinary population. Despite the notorious disagreements among some of its members on certain political issues EU demonstrates solidarity in adherence to the principles, norms and rules developed over decades for socio-economic and cultural-humanitarian integration. Considered national language programs, cultural and educational initiatives have a common feature that the studied foreign language fully reflects the life of its “native” land. Moreover, textbooks and teaching aids in most cases contain value orientations of the people or value agenda of the whole country. All of them are designed to train foreigners in a variety of majors: as a result, most exchange students participate therein for their capabilities expansion, personal capital increasement and possible further employment in the country of study, based on the expected high level of income and everyday life. Conclusion is drawn about the disproportion of the significant resources directed by individual European states and the central EU bodies to promote common European cultural and political values, and the relatively modest efforts of the Russian government to expand the “global” Russian world towards the “local” areas which historically and civilizationally gravitate to Russia.
Keywords:
European Union, soft power, European values, language programs, study abroad, NGO, foreign agents
References
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2. Kharitonova E. M. (2017) “Myagkaya sila” vo vneshnei politike gosudarstva: opyt Velikobritanii (vtoraya polovina 1990-kh – 2010-e gg.) Cand. Dis. [“Soft power” in a state’s foreign policy: the United Kingdom’s experience (second half of 1990’s – 2010’s). Cand. Diss] (in Russ.).
3. Krasnoperova M. A., Rakhmanova S. T. (2019) Language as a tool of “soft power” in foreign policy of Great Britain on the example of the British Council. Theories and Problems of Political Studies. Vol. 8. No. 2A. Pp. 189-195 (in Russ.).
4. Bogolyubova N. M., Nikolaeva Yu. V. (2010) The linguistic aspect of foreign cultural policy of modern France. Trudy Sankt-peterburgskogo gosudarstvennogo universiteta kul’tury i iskusstv [Proceedings of St. Petersburg State University of Culture and Arts]. Vol. 190. Pp. 211-221 (in Russ.).
5. Bogolyubova N. M., Nikolaeva Yu. V. (2009) Mezhkul’turnaya kommunikatsiya i mezhdunarodnyi kul’turnyi obmen : uch. posobie [Intercultural communication and international cultural exchange : manual]. SPb. : SPbCO Publ. 413 p. ISBN 978-5-903983-10-0 (in Russ.).
6. Kardanova M. L., Ezdekova L. B. (2015) The role of cultural-linguistic factor as a tool of “soft power” in foreign policy of Spain. Discussion. No. 8(60). Pp. 72-76 (in Russ.).
7. Ryabova E. L., Ternovaya L. O. (2018) Russia-Spain: multifaceted interaction and learning opportunities for each other. Ètnosocium i mežnacional’naâ kul’tura. No. 6(120). Pp. 15-25 (in Russ.).
8. Kudeyarova N. (2013) Spanish: two projections of the same phenomenon. Russian International Affairs Council (RIAC). URL: https://russiancouncil.ru/analytics-and-comments/analytics/ispanskiy-yazyk-dve-proektsii-odnogo-yavleniya (last request 20.10.2021) (in Russ.).
9. Leonov A. S. (2015) Interaction between the European Union and national human rights institutions within the frameworks of the EU development policy and the European neighborhood policy. Vestnik of Lobachevsky University of Nizhni Novgorod. No. 3. Pp. 143-152 (in Russ.).
10. Greben’kov S. D. (2011) Problemy globalizatsii v SMI [Problems of Globalisation in the Media]. M. : Laboratoriya knigi Publ. 97 p. ISBN 978-5-504-00148-7 (in Russ.).
Article
Received: 22.10.2021
Accepted: 13.12.2021
Citation Formats
Other cite formats:
APA
Chumakov, V. A. (2021). Political contexts of the "soft power", cultural and educational diplomacy of the european countries through channels of local-global interactions. Science. Culture. Society, 27(4), 17-29. https://doi.org/10.19181/nko.2021.27.4.2
Section
Modern political processes in Russia and abroad
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